Elite tennis is played under pressure. It is also played under the sun.
As the world's finest athletes compete on the courts of the Vanda Pharmaceuticals Athens Open 250, every detail that contributes to their performance and well-being matters. This year, La Roche-Posay, the N°1 dermatologist recommended skincare brand worldwide, joins the tournament as an Official Suncare Partner, bringing its expertise in sun protection to players, guests and fans alike.
Recognized worldwide for its commitment to dermatological science and skin health, La Roche-Posay has spent decades developing life changing skincare prescribed by dermatologists around the world. With innovation, efficacy and tolerance at the core of its philosophy, the brand has become synonymous with protecting skin in every environment and life moment, especially when exposure to the sun is part of everyday life.
At the Vanda Pharmaceuticals Athens Open 250, that commitment becomes an essential part of the tournament experience.
Throughout the event, La Roche-Posay will provide its renowned Anthelios sunscreen range to tournament athletes, ensuring they receive high-performance sun protection while competing under the Mediterranean sky. VIP guests will also have access to the brand's sun care range, while spectators visiting the Fan Zone will be invited to discover and experience La Roche-Posay's Anthelios suncare range, reinforcing the importance of daily photoprotection through an engaging and accessible activation.
The brand's presence extends directly onto the court, where visibility meets purpose. The Players' Benches will proudly feature La Roche-Posay branding, highlighting its role in supporting athlete care throughout the competition. In addition, the umbrellas carried by the tournament's ball kids will also bear the La Roche-Posay identity, becoming a distinctive visual element that reflects the brand's commitment to protecting players when it matters most.
These activations are far more than branding opportunities. They represent a shared philosophy centred on performance, prevention and care. Just as elite athletes prepare meticulously to perform at their highest level, Anthelios by La Roche-Posay will be present in protecting the skin as an essential ally of competing safely and confidently under demanding conditions.
The partnership also reflects a broader commitment to education and awareness. By making sunscreen products readily available across multiple touchpoints of the tournament, La Roche-Posay encourages healthy sun protection habits for everyone attending the event—from professional athletes and tournament staff to families and tennis enthusiasts enjoying a day at the courts.
The Vanda Pharmaceuticals Athens Open 250 celebrates excellence both on and off the court, and partnerships such as this demonstrate how world-class sporting events can also promote health, wellbeing and responsible everyday practices.
As Athens welcomes international tennis back to the global stage, La Roche-Posay ensures that every serve, every rally and every unforgettable moment can be enjoyed with confidence under the Greek sun.
Because true performance begins with protection.
